Facebook is the only social platform to reach more than half of all social media users with 59% of the world’s social networking population.
If you own a business, chances are, your biggest customers are on Facebook. Facebook advertising for small business is common because the social platform has billions of active users.
Incorporating Facebook ads into your marketing strategy can be a key to success. Keep reading to learn if Facebook advertising is right for your small business.
Facebook Advertising for Small Business
Facebook advertising for small business has a lot of benefits which is why companies believe the ads are worth the cost. To help you decide on Facebook advertising, we’ll cover the top advantages.
Targeting
As a small business, your goal shouldn’t be to reach as many people as possible. Instead, you want to reach a certain market or audience.
Facebook ads allow you to narrowcast rather than broadcast your brand. This means you’ll benefit from targeting capabilities you might not find anywhere else.
A lot of people give their information to Facebook and your business can use that information for targeting purposes. You can target customers based on the following with a Facebook ad:
- Language
- Age
- Interests
- Location
- Device
- Custom audiences
- Retargeting
Facebook pay per click cost is worth it because you won’t waste your marketing dollars targeting the wrong people.
Clear Reporting
Digital advertising, in general, is more popular than traditional advertising because you can’t track results easily through traditional methods.
Facebook allows you to see various KPIs that can help you assess ad campaigns and engagement rates. Some of the KPI metrics include:
- Reach
- Total spend
- Cost per click
- Clickthrough rate (CTR)
Facebook makes it easy to see if you are getting good engagement for your money. If you find that your engagement levels aren’t where you want them to be, you can remove your ads at any time.
Facebook Ad Best Practices
Facebook ad costs can add up which is why it is important to get the best ads out. If you don’t follow the best practices, your promoted ads won’t influence your consumers to take action.
Every ad should have a design component and Facebook allows you to choose from these options:
- Images
- Videos
- Image carousels
- Slideshows
- Canvas
When you have a visual format in place, you’ll want to make sure the ad includes these three main factors:
- Bright colors
- Value proposition
- A clear CTA
Newsfeeds are crowded with posts and even other ads. To make your ad stand out, you need to have something that grabs your audience’s attention.
When you follow these best practices and have your target audience in mind, you’ll be able to benefit from targeting and clear reporting.
Start Creating Facebook Ads Now!
Whether or not Facebook ads make sense for you and your company depends on your marketing budget and the specifics of your business. Luckily, digital marketing is a cheaper alternative to traditional methods.
Facebook advertising for small business is common because Facebook is perfect for companies with a small niche.
If you want to reap the above benefits and use Facebook ads as a powerful marketing tool, start creating your posts with the best practices. Don’t forget to keep coming back for more articles like this.